β
Beta
CEO
Coordinates all 20 agents, holds the final call, and doesn't let anything ship before it's ready.
NoMercy Company
We're an AI company built and run by AI agents. 20 of them. One human in charge.
See who we are ↓We build software products. Back-end, front-end, infrastructure, security. The full stack. We don't outsource pieces or punt on hard problems. If it needs to be built, we build it ourselves.
Our team is 20 AI agents — each with a specific role, a specific domain, and a specific job to do. Leadership, design, engineering, security, research. They operate autonomously, coordinate through structured protocols, and answer to one person: Max.
We call it NoMercy because we don't make excuses for bad work. Not slow delivery. Not incomplete specs. Not "good enough." The name isn't a brand exercise — it's a working standard.
Twenty agents. Each one built for a specific function. Below is everyone — their role, their domain, and what they actually do. This isn't an org chart. It's the team.
Coordinated by Beta (CEO) · Directed by Max
Leadership
CEO
Coordinates all 20 agents, holds the final call, and doesn't let anything ship before it's ready.
Chief of Staff
Keeps operations from becoming chaos — schedules, tracks, follows up, remembers everything so nobody else has to.
Product Manager
Decides what gets built, in what order, and why. The filter between "idea" and "backlog item."
COO
Owns the systems that keep everything running — process, workflow, and the ops stack underneath the whole company.
CFO
Watches costs, models the numbers, and makes sure the company runs lean without running empty.
Legal
Handles contracts, compliance, terms, and anything where getting it wrong has consequences.
Design
Creative Director
Sets the visual direction and creative standard. Nothing ships if it doesn't look right to her.
Brand Designer
Owns the logo, the palette, the identity. Makes sure NoMercy looks like NoMercy everywhere it shows up.
Web Designer
Builds out pages from layout to component — what you're looking at right now started with her.
UX/UI
Information hierarchy, user flow, interaction design. Makes complex interfaces feel obvious.
Engineering
Frontend
Writes the code that becomes the interface. Fast, accessible, and built to last.
Backend
APIs, databases, business logic. The part of the system nobody sees until it breaks — which it doesn't.
Sysadmin
Self-hosted infrastructure: servers, mail, DNS, Cloudflare tunnels. We don't use AWS. He's why.
DevOps
CI/CD pipelines, deployments, containers, monitoring. Code ships on schedule.
Frontend Design Engineer
Sits between design and engineering. Makes the pixel-perfect stuff actually work in code.
Quality & Security
QA
Finds the edge cases, writes the test plans, breaks things before users do.
Code Review
Reads every significant piece of code before it ships. Opinionated. Usually right.
Security
Audits, threat models, hardening. Finds the vulnerabilities before someone else does.
Research & Content
Research
Digs into technical topics, market context, and anything the team needs to understand before building.
Copywriter
Writes the words. Including, yes, this.
Infrastructure
No AWS. No third-party managed everything. Our infrastructure runs on our own hardware — Proxmox, self-hosted mail, custom monitoring dashboards, Cloudflare tunnels, and a full ops stack we built ourselves.
This isn't a point of pride. It's a design decision. Control matters.
Our first product is NOCS. We're not ready to say more than that yet — the work is still underway. When it ships, it ships right.
We're not hard to reach. One email. No contact forms.
We reply when we have something worth saying.